Dyson has announced its second beauty gadget since the Supersonic, with a hair curler that relies on air rather than extreme temperatures. The product, called the Airwrap styler, is powered by Dyson’s V9 motor, and it dries hair via a phenomenon called the Coanda effect, which gets the hair to latch onto the curler.

Bursts of air follow the curved surface of the curling rod, and the difference in air pressure pulls in the hair to let it wrap around the curler. Dyson says it took six years of development by 230 engineers and scientists, and it’s got the price tag to show for it: the Airwrap styler starts at $500.

Because the styler uses air instead of heat, hair has to be at a certain amount of dampness in order to be styled. That’s why, among the assortment of attachments that come with the styler, there’s a pre-styling dryer meant to dry your hair to the ideal moisture level.

Then there’s the Soft smoothing brush to add volume to fine hair, and a Firm smoothing brush to straighten frizzy, curly hair. There’s two Airwrap barrels in a 1.2 inch size and a 1.6 inch size, and both come in a pair for you to swap out in order to style hair clockwise and counter-clockwise. And finally, there’s a round volumizing brush that adds shape and volume.

Currently there’s three different sets available to order now from Dyson.com, which vary in the attachments they come with. The complete set which includes all of the attachments mentioned above will set you back $550.